Selected work / Adidas
Adidas × Prime Video
The TV graphics pack for Beyond Limits, the Adidas docuseries on Prime Video: six animated pieces built like torn posters, with black brushstrokes, charcoal-drawn athletes and just one color, lime.
Beyond Limits is the Adidas docuseries streaming on Prime Video. It follows athletes and everyday people as they push their physical and mental limits, celebrating willpower, resilience and passion: sports as a way to break through personal and social barriers.
Create the series’ motion graphics pack: ident, closer, endpage, lower third, super and wipe. Short pieces, each with a specific job, that together tell the story of going beyond your limits through narrative animation, logo animation and consistent sound design. Every piece animates on and off with an alpha channel, so it can sit on top of any footage.
The look comes from the street: posters pasted one on top of another and then torn away, dry black brushstrokes, athletes redrawn in charcoal over black-and-white footage. Lime is the only color, and it lands only on the words that matter.
Every transition is a tear: the shot rips open and the next one appears underneath, like a poster pasted over another.
Rough black brushstrokes work as masks: they cover the footage and clear space for the date, time and messages.
Athletes are redrawn as line art over the black-and-white footage, turning each athletic move into a piece of wall art.
Lime, the only color, is saved for the key words, set in a heavy sans serif that leans forward as if mid-sprint.
Palette, sampled from the frames
#CBF916#0E0E0E#FCFCFC
Six pieces, each with a job to do. Every frame opens its clip, sound design included.
35″
The series’ opening sequence. Black-and-white footage tears away to reveal the charcoal athletes, NFL and NBA flash up in lime, building to the cry “Never give up”; then the logo pieces itself back together, worn at first, finally clean on white.
17″
The closing piece, paced like a manifesto: Success stories, From… Rise, Sweat, Grit, Will. One word per tear, then the adidas sign-off and the Prime Video card.
22″
The end slate: air date and time, an invitation to share your story with #BeyondLimits and join the community, then the adidas beyond limits sign-off with Prime Video.
9″
A compact bar along the bottom of the screen: the logo, “Questa sera 19:00” (Tonight, 7 p.m.) and the charcoal athlete. It animates in and out without covering the action.
11″ · 10″
The superimposed text, in two sizes: one line for the key moment, “Touchdown”; two lines to introduce an athlete, “Beyond the octagon / Khabib.” The paper strip tears across the footage and pulls the charcoal portrait along with it.
5″
The transition between two scenes: a black brushstroke tears through the shot, the logo cuts across it and the next scene opens up.
Three still boards, one per sport. Each holds the whole system together in a single frame: the charcoal athlete, the sport’s name in lime and in outline, torn black paper on white.
