Gabriele De Santis Project collection / AI
  1. User:

    i need a hand making a cover for the AI section of my portfolio

  2. ChatGPT:

    Perfect! Did you already have something in mind?

  3. User:

    a mock chat, but I’d like it to be dynamic, with a bit of interaction. The interface should recall ChatGPT’s, but we’ll tweak the individual elements later; for now let’s build the skeleton.

  4. ChatGPT:

    Got it! So a mock chat-style interface, with animations. What kind of interactions did you have in mind?

  5. User:

    i remixed a Spline project with mouse-hover animations. That’ll be the chat’s only interaction; everything else will just be animation.

  6. ChatGPT:

    Sounds good! Anything else in mind for the structure of the interface?

  7. User:

    given the look of the Spline project, I’d use a background blur on the fill of the bubbles and the text field.

  8. ChatGPT:

    Got it! So a glassmorphism effect for the interface, and hover interactions only for the Spline embed.

  9. User:

    now the topics of the mock chat. Let’s do a recap of this conversation

  10. ChatGPT:

    Great idea! Shall I go ahead?

  11. User:

    let’s go.

  12. ChatGPT:

    Let’s go!

AI/Project collection

Visual exploration

Projects in this collection

01GPT - Personal Assistant

<Spline Expert>

A custom GPT set up to specialize in the 3D design tool “Spline.” It offers help, tips and tutorials based on each user’s needs. The project was created to show how useful specialized agents can be as a support tool for training employees or students.

Agent
Specialized GPT
Tool
Spline
Goal
Training for employees or students
Still of the 3D scene: the Spline Expert robot on a purple platform, with the “Librerie e documentazione” panel and folder and badge icons.
Interactive Spline scene: it loads when you click and needs an internet connection.
Project by:
Gabriele De Santis
Credits:
BOT model made by @Victorgg

02Midjourney x Runway - Campaign

<FrescoGusto>

FrescoGusto key visual: the script logo and the line “Un’esperienza oltre il palato” (an experience beyond taste) over a table of gelato and desserts.

The entire project was made exclusively with the many AI products available on the market.

  • Planning

    ChatGPT handled the campaign planning under our supervision.

  • Media

    All media content was created with Midjourney, Stable Diffusion, Runway and Suno.

1. The Brief

  • Craftsmanship
  • Quality
  • Innovation and Tradition

The Product

Key features:

  • Unique flavors, with unusual combinations of exotic fruit, spices and local ingredients.
  • Handmade in small batches to ensure freshness and quality.
  • Eye-catching presentation that makes the gelato highly Instagrammable.

Objectives

  1. Build brand awareness for FrescoGusto as a premium artisanal gelato.
  2. Highlight the craftsmanship and range of flavors to stand apart from mass-produced ice cream.
  3. Encourage social sharing, driving visual engagement through the product’s look.

2. Planning

  1. TEASER

    Contest launch through Instagram Stories to build engagement.

    Instagram Stories ↓
  2. TEASER 2

    An Instagram post goes live with an added clue.

    Instagram Post ↓
  3. REVEAL

    • Collection launch.
    • Commercial spot.
    • Influencer Marketing
    • Billboards
    • Website launch
    Event ↓
The Respiro di Primavera dish: yellow cream, lemon slices and daisies on a terracotta plate, among herbs and wildflowers.

Respiro di Primavera

  • Acacia honey

  • Amalfi lemon ripple

  • Chamomile flower sorbet

  • gelato

The Sapore di Sale dish: watermelon cubes on a green ring with small white quenelles, on a pale plate set on the sand among shells and lime wedges.

Sapore di Sale

  • Fresh watermelon juice

  • Lime

  • Coconut cream

  • coconut gelato

The Foglie d’Autunno dish: a scoop of pale gelato on an amber sauce, in the middle of a spiral of dark powder, among chestnuts and dry leaves.

Foglie d’Autunno

  • Coffee mousse

  • Vanilla

  • Roasted chestnut cream

  • vanilla gelato

The Cristalli di Stagione dish: a cocoa-dusted dome, a tree-shaped cookie and a yellow scoop on a pale plate sprinkled with sugar.

Cristalli di Stagione

  • Ginger

  • Dark chocolate

  • Cinnamon

  • hazelnut gelato

4. Social Campaign

Instagram Story by @frescogusto: sand and seashells, with the question sticker “‘Sapore di Sale’ can you guess the flavor?” and a field to answer.

TEASER 1

Instagram Stories

A contest to guess what goes into the gelato from its name alone.

Winners will be invited to a preview tasting of the new collection.

The Sapore di Sale recipe ↑
Instagram post by frescogusto: the image is split in half between a fuchsia pool float and the watermelon dish on the sand; 450 likes and the caption “Almost there. Think you’ve guessed it? Stay tuned: very soon you’ll know it all.”

TEASER 2

Instagram Post

A partial reveal of the flavor, paired with an image that evokes the season it belongs to.

Outdoor tasting: three guests at a small garden table with bowls of gelato, in the sunset light.

REVEAL

Event

Selected winners can join a preview tasting and watch the dishes being prepared live.

Influencer Marketing

Instagram post by the_red_postcards: five chefs in aprons pose in a garden. Caption: “Thanks for the be…”.
Instagram post by chefhmorbidelli at PHD Rooftop: a selfie of the chef in front of an outdoor buffet. Caption: #FrescoGusto.

5. Spot

Spot preview: the four dishes of the collection side by side in vertical strips.
Video on Vimeo: it loads when you click. Open on Vimeo ↗

6. Website

Interactive prototype on Figma: it loads when you click. Open in Figma ↗

The FrescoGusto key visual on the laptop screen, waiting for the prototype.

Tools used

  • ChatGPT (OpenAI)
  • Runway
  • Midjourney
  • Suno

Project by:

  • Gabriele De Santis
  • Ludovica Piccinini
  • Sara Gherardi
  • Maria Michela Salcuni
  • Francesco Nava Mambretti