/* Isolated art direction for the Burger King review copy. */
:root {
  --green: #03bf62;
  --cream: #feefd0;
  --orange: #ff9933;
  --red: #ef353d;
  --brown: #502314;
  --ink: #30251d;
  --gutter: clamp(24px, 5vw, 100px);
  --display: 'custom_152105', Impact, sans-serif;
  --body: 'custom_146852', Arial, sans-serif;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 82px;
}
body {
  margin: 0;
  background: var(--cream);
  color: var(--brown);
  font-family: var(--body);
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
h1,
h2,
h3,
p,
figure {
  margin: 0;
}
a {
  color: inherit;
  text-decoration: none;
}
button {
  font: inherit;
  color: inherit;
}
button,
a {
  -webkit-tap-highlight-color: transparent;
}
button {
  cursor: pointer;
}
img {
  display: block;
  width: 100%;
  height: auto;
}
svg {
  display: block;
}
button:focus-visible,
a:focus-visible {
  outline: 3px solid currentColor;
  outline-offset: 7px;
}
::selection {
  background: var(--brown);
  color: var(--cream);
}
.sr-only {
  position: absolute !important;
  width: 1px;
  height: 1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}
.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 15px;
  background: var(--cream);
  color: var(--brown);
  transform: translateY(-150%);
}
.skip-link:focus {
  transform: none;
}
.display {
  font-family: var(--display);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.035em;
}
.eyebrow,
.small-note,
figcaption,
.visual-index,
.story-count,
.story-footnote {
  font-family: var(--body);
  font-size: 11px;
  font-weight: 400;
  line-height: 1.6;
  letter-spacing: 0.04em;
}
.eyebrow {
  text-transform: uppercase;
  display: flex;
  align-items: center;
  gap: 12px;
}
.small-note {
  font-size: 12px;
  letter-spacing: 0;
}
.section-space {
  padding: clamp(70px, 8vw, 150px) var(--gutter);
}
.section-heading {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  margin-bottom: 64px;
}
.chapter-number {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 32px;
  border: 1px solid currentColor;
  border-radius: 50%;
  flex-shrink: 0;
  font-size: 11px;
}
.body-copy {
  font-size: clamp(16px, 1.35vw, 21px);
  line-height: 1.65;
  letter-spacing: -0.025em;
}
.body-copy p + p {
  margin-top: 22px;
}
.campaign-heading {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 8vw;
  align-items: end;
}
.campaign-heading .eyebrow {
  margin-bottom: 32px;
}
.campaign-heading .display {
  font-size: clamp(48px, 6.4vw, 120px);
}
.campaign-heading > .body-copy,
.campaign-heading > div.body-copy {
  max-width: 440px;
}
.lineart {
  position: absolute;
  pointer-events: none;
  color: currentColor;
  overflow: visible;
}
.lineart path {
  stroke: currentColor;
  stroke-width: 2.2;
  stroke-linecap: round;
  stroke-linejoin: round;
  vector-effect: non-scaling-stroke;
}
.lineart path:nth-child(2) {
  --draw-delay: 0.18s;
}
.lineart path:nth-child(3) {
  --draw-delay: 0.36s;
}
.motion-scene {
  position: relative;
  isolation: isolate;
}
.motion-scene:not(.in-view) * {
  animation-play-state: paused !important;
}
/* The portfolio chrome deliberately keeps its own type and neutral colors. */
.portfolio-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 50;
  height: 76px;
  padding: 17px 30px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  color: white;
  mix-blend-mode: difference;
  pointer-events: none;
  font-family: var(--body);
}
.portfolio-header a {
  pointer-events: auto;
  display: block;
}
.signature {
  width: 52px;
  flex-shrink: 0;
}
.signature img {
  width: 52px;
  height: auto;
  filter: brightness(0) invert(1);
}
.header-project {
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.burger {
  width: 38px;
  padding: 10px 0;
}
.burger img {
  width: 31px;
  height: 20px;
  object-fit: contain;
}
.burger:hover {
  transform: rotate(-6deg);
}
/* Opening poster. */
.hero {
  height: 100svh;
  min-height: 730px;
  max-height: 1200px;
  background: var(--green);
  color: var(--cream);
  overflow: clip;
  padding: 100px var(--gutter) 30px;
}
.hero-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  position: relative;
  z-index: 5;
}
.hero-top > .eyebrow {
  display: block;
  width: 32%;
  font-size: 11px;
}
.hero-top > .eyebrow:last-child {
  text-align: right;
}
.bk-stamp {
  width: 90px;
  height: 90px;
  background: var(--cream);
  border-radius: 50%;
  display: grid;
  place-items: center;
  transform: rotate(-8deg);
  flex-shrink: 0;
}
.bk-stamp img {
  width: 53px;
  height: auto;
}
.hero-title {
  position: absolute;
  inset: 25% 5% 14%;
  font-family: var(--display);
  font-weight: 400;
  font-size: clamp(150px, 22vw, 420px);
  letter-spacing: -0.05em;
  line-height: 0.84;
  display: flex;
  flex-direction: column;
  justify-content: center;
  z-index: 2;
  pointer-events: none;
}
.hero-word {
  display: block;
}
.hero-word:last-child {
  text-align: right;
}
.hero-product {
  position: absolute;
  z-index: 3;
  width: min(42vw, 670px);
  left: 51%;
  top: 58%;
  transform: translate(calc(-50% + var(--px, 0px)), calc(-50% + var(--py, 0px))) rotate(-9deg);
  filter: drop-shadow(0 28px 14px #1b492734);
  transition: transform 0.35s ease-out;
  pointer-events: none;
}
.hero-leaf {
  position: absolute;
  z-index: 4;
  width: clamp(62px, 8vw, 130px);
  pointer-events: none;
}
.leaf-one {
  top: 27%;
  right: 9%;
  transform: rotate(38deg);
}
.leaf-two {
  bottom: 19%;
  left: 11%;
  transform: rotate(-40deg);
}
.hero-sticker {
  position: absolute;
  right: 6%;
  bottom: 26%;
  z-index: 4;
  display: grid;
  place-content: center;
  text-align: center;
  background: var(--orange);
  color: var(--brown);
  width: 126px;
  height: 126px;
  border-radius: 50%;
  font-family: var(--display);
  font-size: 27px;
  line-height: 0.95;
  transform: rotate(13deg);
}
.hero-line {
  color: #c5ed76;
  width: 50%;
  z-index: 0;
  opacity: 0.65;
}
.hero-line.one {
  left: -21%;
  top: 3%;
  transform: rotate(-20deg);
}
.hero-line.two {
  right: -20%;
  bottom: -20%;
  transform: rotate(15deg);
}
.hero-bottom {
  position: absolute;
  bottom: 30px;
  left: var(--gutter);
  right: var(--gutter);
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 20px;
  z-index: 5;
  font-size: 13px;
  line-height: 1.5;
}
.hero-note {
  text-align: right;
  font-size: 11px;
}
.scroll-cue {
  display: flex;
  align-items: center;
  gap: 18px;
  font-size: 11px;
}
.scroll-cue > span {
  display: grid;
  place-content: center;
  width: 40px;
  height: 40px;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-size: 18px;
  transition: transform 0.3s;
}
.scroll-cue:hover > span {
  transform: translateY(5px);
}
/* Brief and illustrated insight. */
.brief {
  padding-top: 120px;
  padding-bottom: 110px;
}
.brief-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 8vw;
  align-items: start;
}
.brief .display {
  font-size: clamp(50px, 6.7vw, 125px);
}
.brief .body-copy {
  max-width: 440px;
}
.insight {
  padding-top: 65px;
  overflow: clip;
}
.insight > .eyebrow {
  margin-bottom: 65px;
}
.insight-row {
  position: relative;
  z-index: 2;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6vw;
  max-width: 1500px;
  margin: auto;
}
.insight-row.first {
  padding-right: 6vw;
}
.insight-row.last {
  padding-top: 15px;
  padding-left: 4vw;
  gap: 5vw;
}
.insight-words {
  font-family: var(--display);
  font-weight: 400;
  line-height: 0.85;
  white-space: nowrap;
}
.insight-small {
  display: block;
  font-size: clamp(26px, 4vw, 75px);
  padding-bottom: 14px;
}
.insight-big {
  display: block;
  font-size: clamp(70px, 14.6vw, 280px);
  letter-spacing: -0.04em;
}
.red {
  color: var(--red);
}
.orange {
  color: #e87915;
}
.insight-illustration {
  width: 32%;
  flex-shrink: 0;
}
.eyes {
  transform: rotate(7deg);
  border-radius: 44% 44% 12% 15%;
  overflow: hidden;
}
.fries {
  transform: rotate(-9deg);
  width: 29%;
}
.insight-bridge {
  text-align: center;
  font-size: clamp(32px, 5vw, 80px);
  margin: 30px auto 25px;
  position: relative;
  z-index: 3;
}
.insight-line {
  width: 51%;
  right: -23%;
  bottom: 0;
  color: var(--orange);
  opacity: 0.8;
}
.noise {
  padding: 80px var(--gutter) 110px;
  min-height: 540px;
  display: grid;
  place-items: center;
  overflow: clip;
}
.debate-illustration {
  position: absolute;
  bottom: 60px;
  left: 0;
  width: 100%;
  z-index: -1;
  mix-blend-mode: multiply;
}
.noise-copy {
  max-width: 440px;
  text-align: center;
  margin: 0 auto 4vw;
}
.noise .display {
  font-size: clamp(40px, 4.2vw, 78px);
  margin-bottom: 25px;
}
.noise p {
  font-size: clamp(14px, 1.1vw, 17px);
  line-height: 1.7;
  max-width: 340px;
  margin: auto;
}
/* The central campaign idea, treated as a typographic poster. */
.concept {
  background: var(--orange);
  overflow: clip;
  padding-bottom: 65px;
}
.concept .section-heading {
  margin-bottom: 65px;
}
.concept-title {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 0.7fr 1.3fr;
  width: 95%;
  margin: 0 auto 70px;
  font-family: var(--display);
  font-weight: 400;
  font-size: clamp(95px, 20vw, 370px);
  line-height: 0.83;
  letter-spacing: -0.055em;
}
.concept-title > span:first-child {
  grid-column: 1/-1;
  text-align: center;
}
.concept-title > span:last-child {
  font-size: 1.09em;
  text-align: right;
}
.concept-the {
  font-size: 0.45em;
  align-self: center;
  justify-self: center;
  transform: rotate(-12deg);
  color: var(--cream);
  -webkit-text-stroke: 1px var(--brown);
}
.concept-line {
  color: #d3512c;
  width: 38%;
  opacity: 0.9;
}
.concept-line.one {
  top: 13%;
  left: -18%;
  transform: rotate(60deg);
}
.concept-line.two {
  bottom: 12%;
  right: -20%;
}
.concept-bottom {
  position: relative;
  z-index: 3;
  display: flex;
  justify-content: space-between;
  gap: 40px;
  align-items: end;
}
.concept-bottom > p {
  font-size: 20px;
  line-height: 1.4;
  letter-spacing: -0.04em;
}
.concept nav {
  display: flex;
  gap: 20px;
  flex-wrap: wrap;
}
.concept nav a {
  font-size: 11px;
  border-bottom: 1px solid #50231450;
  padding: 12px 0;
}
.concept nav b {
  display: block;
  margin-bottom: 8px;
  font-weight: 400;
  opacity: 0.7;
}
.concept nav a:hover {
  border-color: currentColor;
}
/* Campaign 01 — large, uncropped art boards. */
.ooh {
  padding-bottom: 150px;
}
.wide-visual {
  margin: 0 var(--gutter);
}
.wide-visual img {
  width: 100%;
  height: auto;
}
.ooh figcaption,
.popup-main figcaption,
.popup-pair figcaption,
.banner-visual figcaption {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  padding: 16px 0;
  font-size: 10px;
}
.ooh-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4vw;
  padding: 0 var(--gutter);
  margin-top: 90px;
  align-items: start;
}
.ooh-pair figure:last-child {
  margin-top: 130px;
}
/* Campaign 02 — three visual beats with a native, bounded sticky sequence. */
.influencer {
  background: var(--red);
  color: var(--cream);
}
.influencer > .campaign-heading {
  padding-bottom: 70px;
}
.influencer-story {
  position: relative;
}
.story-pin {
  padding: 25px var(--gutter) 32px;
}
.story-panel {
  display: grid;
  grid-template-columns: 1.8fr 1fr;
  gap: 5vw;
  align-items: center;
  min-height: 650px;
  padding: 50px 0;
}
.story-art {
  position: relative;
  min-width: 0;
  height: 600px;
  isolation: isolate;
}
.story-copy {
  max-width: 340px;
  padding-right: 10px;
}
.story-count {
  display: block;
  margin-bottom: 28px;
}
.story-copy h3 {
  font-size: clamp(43px, 4.5vw, 78px);
  margin-bottom: 30px;
}
.story-copy p {
  font-size: clamp(15px, 1.2vw, 18px);
  line-height: 1.7;
}
.story-footnote {
  display: block;
  font-size: 10px;
  margin-top: 35px;
  opacity: 0.85;
}
.story-line {
  width: 77%;
  left: -20%;
  top: 20%;
  color: var(--orange);
  z-index: -1;
}
.talent-portrait {
  position: absolute;
  width: 35%;
  left: 5%;
  top: 10%;
  transform: rotate(-9deg);
  border: 10px solid var(--cream);
  box-shadow: 12px 20px 0 #50231420;
}
.live-phone {
  height: 100%;
  width: 66%;
  object-fit: contain;
  position: absolute;
  right: 0;
  bottom: 0;
  filter: drop-shadow(15px 12px 0 #50231420);
}
.comment-sticker {
  position: absolute;
  left: 3%;
  bottom: 12%;
  font-family: var(--display);
  font-size: clamp(36px, 4.3vw, 75px);
  line-height: 0.95;
  padding: 20px 34px;
  background: var(--cream);
  color: var(--brown);
  border-radius: 30px;
  transform: rotate(-9deg);
  box-shadow: 8px 8px 0 var(--orange);
}
.press-word {
  position: absolute;
  top: 8%;
  left: 3%;
  font-family: var(--display);
  font-size: clamp(70px, 15vw, 240px);
  line-height: 1;
  color: var(--orange);
  transform: rotate(-7deg);
}
.press-laptop {
  position: absolute;
  width: 95%;
  left: 0;
  bottom: 4%;
  filter: drop-shadow(10px 15px 0 #50231420);
  transform: rotate(4deg);
}
.backstage {
  position: absolute;
  right: 3%;
  height: 87%;
  width: auto;
  max-width: 46%;
  object-fit: cover;
  top: 4%;
  transform: rotate(7deg);
  border: 9px solid var(--cream);
}
.reveal-word {
  position: absolute;
  left: 1%;
  top: 13%;
  z-index: 1;
  font-family: var(--display);
  font-size: clamp(60px, 8vw, 150px);
  line-height: 0.88;
  transform: rotate(-6deg);
}
.reveal-burger {
  position: absolute;
  left: 4%;
  bottom: 3%;
  width: 57%;
  z-index: 2;
  transform: rotate(-12deg);
  filter: drop-shadow(10px 12px 0 #50231420);
}
.story-controls {
  display: none;
}
.has-story .influencer-story {
  height: 330svh;
  min-height: 2200px;
}
.has-story .story-pin {
  position: sticky;
  top: 0;
  height: 100svh;
  min-height: 660px;
  padding-top: 86px;
  display: flex;
  flex-direction: column;
}
.has-story .story-stage {
  position: relative;
  flex: 1;
  min-height: 0;
}
.has-story .story-panel {
  position: absolute;
  inset: 0;
  min-height: 0;
  height: 100%;
  padding: 10px 0 24px;
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transform: translateY(40px);
  transition:
    opacity 0.45s ease,
    transform 0.65s cubic-bezier(0.2, 0.7, 0.1, 1),
    visibility 0.45s;
}
.has-story .story-panel.is-active {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
  transform: translateY(0);
}
.has-story .story-art {
  height: 100%;
  max-height: 760px;
}
.has-story .story-controls {
  display: flex;
  align-items: center;
  border-top: 1px solid #feefd05c;
  margin-top: 20px;
  gap: 36px;
  min-height: 55px;
}
.story-controls button {
  background: none;
  border: 0;
  padding: 14px 0;
  display: flex;
  gap: 12px;
  align-items: center;
  opacity: 0.65;
  font-size: 11px;
  position: relative;
}
.story-controls button[aria-pressed='true'] {
  opacity: 1;
}
.story-controls button::before {
  content: '';
  height: 3px;
  background: var(--cream);
  position: absolute;
  top: -1px;
  left: 0;
  right: 0;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.4s;
}
.story-controls button[aria-pressed='true']::before {
  transform: scaleX(1);
}
.story-controls button span {
  font-size: 10px;
}
.story-controls > a {
  font-size: 11px;
  margin-left: auto;
}
/* Campaign 03 — the social assets carry the scene. */
.social-showcase {
  background: var(--green);
  color: var(--cream);
  min-height: 800px;
  padding: 80px var(--gutter);
  display: flex;
  align-items: center;
  overflow: clip;
}
.social-statement {
  position: relative;
  z-index: 2;
  width: 52%;
  padding-bottom: 40px;
}
.social-statement .eyebrow {
  margin-bottom: 35px;
}
.social-statement h3 {
  font-size: clamp(60px, 8.6vw, 160px);
}
.social-arrow {
  display: block;
  font-size: 90px;
  line-height: 1;
  transform: rotate(7deg);
  margin: 35px 0 0 4px;
}
.social-phones {
  position: relative;
  z-index: 2;
  width: 53%;
  margin-left: -3%;
  max-height: 780px;
  object-fit: contain;
  transform: translate(var(--px, 0px), var(--py, 0px)) rotate(6deg);
  transition: transform 0.4s ease-out;
  filter: drop-shadow(0 35px 20px #173d2e25);
}
.social-line {
  width: 70%;
  right: -17%;
  top: 0;
  color: #bbed68;
  opacity: 0.7;
}
.visual-index {
  position: absolute;
  left: var(--gutter);
  bottom: 28px;
  font-size: 10px;
}
.qa-section {
  background: var(--green);
  color: var(--cream);
  padding-top: 110px;
  overflow: clip;
}
.qa-heading {
  display: flex;
  justify-content: space-between;
  gap: 50px;
  align-items: end;
}
.qa-heading h3 {
  font-size: clamp(50px, 6vw, 110px);
}
.qa-heading p {
  max-width: 420px;
}
.qa-orbit {
  position: relative;
  height: 660px;
  max-width: 1500px;
  margin: 30px auto 0;
}
.qa-burger {
  position: absolute;
  left: 50%;
  top: 55%;
  width: 42%;
  max-width: 550px;
  transform: translate(-50%, -50%) rotate(-8deg);
  z-index: 2;
  filter: drop-shadow(0 22px 15px #173d2e20);
}
.qa-line {
  width: 75%;
  max-width: 950px;
  left: 50%;
  top: 47%;
  color: #c5ed76;
  transform: translate(-50%, -50%) rotate(20deg);
}
.question {
  position: absolute;
  z-index: 3;
  width: clamp(170px, 24%, 330px);
  filter: drop-shadow(9px 14px 0 #173d2e18);
  transition: transform 0.4s ease-out;
  transform: translate(var(--px, 0px), var(--py, 0px)) rotate(var(--rotate, 0deg));
}
.q-one {
  left: 3%;
  top: 9%;
  --rotate: -10deg;
}
.q-two {
  right: 2%;
  top: 11%;
  --rotate: 9deg;
}
.q-three {
  left: 0;
  bottom: 7%;
  --rotate: 7deg;
}
.q-four {
  right: 0;
  bottom: 7%;
  --rotate: -8deg;
}
.qa-center-label {
  position: absolute;
  left: 50%;
  bottom: 0;
  transform: translateX(-50%) rotate(-6deg);
  font-family: var(--display);
  font-size: 29px;
  text-align: center;
  line-height: 1;
}
.qa-caption {
  margin-top: 38px;
  font-size: 10px;
  text-align: center;
}
/* Campaign 04 — a small playable articulation of the original banner. */
.display-section {
  background: var(--orange);
  overflow: clip;
}
.display-section > .campaign-heading {
  margin-bottom: 80px;
}
.taste-test {
  position: relative;
  padding: 55px 6vw 75px;
  background: var(--cream);
  border-radius: 48% 48% 40% 40% / 13% 15% 12% 12%;
  isolation: isolate;
  min-height: 570px;
}
.test-label {
  justify-content: center;
  position: relative;
  z-index: 2;
}
.burger-choices {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 7%;
  position: relative;
  z-index: 2;
  margin-top: 30px;
}
.burger-choice {
  border: 0;
  background: none;
  width: 40%;
  padding: 10px;
  transition: transform 0.35s cubic-bezier(0.2, 1.8, 0.5, 1);
}
.burger-choice img {
  transform: rotate(-8deg);
  filter: drop-shadow(0 17px 8px #50231420);
  transition: transform 0.35s;
}
.burger-choice:last-child img {
  transform: rotate(8deg);
}
.burger-choice span {
  font-family: var(--display);
  font-size: clamp(35px, 4vw, 65px);
  display: block;
  margin-top: 15px;
}
.burger-choice:hover {
  transform: translateY(-12px);
}
.burger-choice:hover img {
  transform: rotate(0) scale(1.04);
}
.choice-or {
  font-family: var(--display);
  font-size: 42px;
}
.test-line {
  width: 60%;
  left: 20%;
  top: 0;
  color: var(--orange);
  opacity: 0.35;
}
.test-answer {
  display: none;
  text-align: center;
  padding-top: 35px;
}
.test-answer > .display {
  font-size: clamp(65px, 8vw, 135px);
  color: var(--red);
  line-height: 0.9;
}
.test-answer > p:not(.display) {
  font-size: 16px;
  line-height: 1.6;
  margin-top: 22px;
}
.reset-test {
  background: none;
  border: 0;
  border-bottom: 1px solid;
  padding: 10px 0;
  margin-top: 15px;
  font-size: 11px;
}
.taste-test.is-answered .burger-choices {
  display: none;
}
.taste-test.is-answered .test-answer {
  display: block;
  animation: cartoon-panel 0.65s both;
}
.banner-visual {
  margin-top: 90px;
}
.browser-bar {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 15px 20px;
  background: var(--cream);
  font-size: 10px;
  border-radius: 12px 12px 0 0;
}
.browser-bar > span:first-child {
  letter-spacing: 4px;
  font-size: 8px;
}
.banner-visual > img {
  width: 100%;
  height: auto;
}
.banner-visual figcaption {
  margin-top: 6px;
}
.no-interactions .test-label {
  display: none;
}
/* Campaign 05 and campaign end card. */
.outdoor {
  background: var(--green);
  color: var(--cream);
}
.outdoor-intro {
  text-align: center;
  overflow: clip;
  padding-bottom: 85px;
}
.outdoor-intro > .eyebrow {
  justify-content: center;
  margin-bottom: 65px;
}
.outdoor-intro h2 {
  font-size: clamp(64px, 12vw, 220px);
  position: relative;
  z-index: 2;
  line-height: 0.9;
}
.outdoor-intro > p:last-child {
  font-size: clamp(16px, 1.6vw, 24px);
  line-height: 1.6;
  margin-top: 50px;
  position: relative;
  z-index: 2;
}
.outdoor-line {
  width: 60%;
  right: -27%;
  top: 10%;
  color: #c5ed76;
}
.popup-main img {
  width: 100%;
  height: auto;
}
.popup-main figcaption {
  margin: 0 var(--gutter);
}
.outdoor-detail {
  padding-top: 100px;
}
.outdoor-copy {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 12%;
  align-items: center;
}
.outdoor-copy h3 {
  font-size: clamp(50px, 7vw, 125px);
}
.outdoor-copy p {
  max-width: 430px;
}
.popup-pair {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 5%;
  margin-top: 100px;
  align-items: start;
}
.popup-pair figure:last-child {
  margin-top: 110px;
}
.closing {
  background: var(--red);
  color: var(--cream);
  padding: 90px var(--gutter) 70px;
  min-height: 620px;
  text-align: center;
  overflow: clip;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 45px;
}
.closing > .display {
  font-size: clamp(60px, 11vw, 210px);
  line-height: 0.88;
  position: relative;
  z-index: 2;
}
.closing-logo {
  width: 67px;
  background: var(--cream);
  box-sizing: content-box;
  padding: 18px 24px;
  border-radius: 50%;
  position: relative;
  z-index: 2;
  transform: rotate(7deg);
}
.closing-line {
  width: 48%;
  left: -22%;
  bottom: 0;
  color: var(--orange);
}
.portfolio-footer {
  background: #141414;
  color: #fff;
  padding: 70px var(--gutter) 28px;
  font-family: var(--body);
  font-size: 13px;
  line-height: 1.7;
}
.footer-top {
  display: grid;
  grid-template-columns: 1fr 1.1fr 1fr;
  gap: 50px;
  padding-bottom: 70px;
}
.footer-top .eyebrow {
  margin-bottom: 15px;
  font-size: 10px;
  color: #aaa;
}
.footer-top > div:last-child {
  justify-self: end;
}
.footer-top > div:last-child > a {
  display: inline-block;
  margin-top: 22px;
}
.project-link {
  border-top: 1px solid #ffffff40;
  border-bottom: 1px solid #ffffff40;
  padding: 40px 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
}
.project-link .eyebrow {
  font-size: 10px;
  color: #aaa;
}
.project-link p {
  font-family: var(--body);
  font-weight: 700;
  font-size: clamp(35px, 6vw, 100px);
  line-height: 1.2;
  letter-spacing: -0.05em;
  margin-top: 12px;
}
.project-link > span {
  font-size: 60px;
  transition: transform 0.3s;
}
.project-link:hover > span {
  transform: translate(-6px, -6px);
}
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 25px;
  padding-top: 30px;
  font-size: 10px;
}
.portfolio-footer a:hover {
  color: #ddd;
}
/* Motion is enabled progressively; every message remains visible without JS. */
.motion-ready [data-reveal] {
  opacity: 0;
  transform: translateY(36px);
  transition:
    opacity 0.8s ease,
    transform 1s cubic-bezier(0.18, 0.7, 0.2, 1);
}
.motion-ready [data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0);
}
.motion-ready .eyes.is-visible {
  transform: rotate(7deg);
}
.motion-ready .fries.is-visible {
  transform: rotate(-9deg);
}
.pop-word {
  display: inline-block;
  white-space: nowrap;
}
.pop-letter {
  display: inline-block;
  transform-origin: 50% 90%;
}
.motion-ready [data-pop]:not(.is-visible) .pop-letter {
  opacity: 0;
  transform: translateY(55px) scale(0.4, 1.5) rotate(var(--twist, -10deg));
}
.motion-ready [data-pop].is-visible .pop-letter {
  animation: cartoon-letter 0.95s cubic-bezier(0.16, 0.7, 0.25, 1) both;
  animation-delay: var(--delay, 0ms);
}
.motion-ready .lineart path {
  stroke-dasharray: 100;
  stroke-dashoffset: 100;
}
.motion-ready .in-view .lineart path {
  animation: draw-line 1.7s ease both;
  animation-delay: var(--draw-delay, 0s);
}
.motion-ready .in-view .lineart g {
  transform-origin: center;
  animation: line-breathe 9s ease-in-out infinite;
}
.motion-ready .in-view .hero-leaf {
  animation: leaf-wiggle 5s ease-in-out infinite;
}
.motion-ready .in-view .leaf-two {
  animation-delay: -2s;
}
.motion-ready .in-view .hero-sticker {
  animation: sticker-wiggle 6s ease-in-out infinite;
}
@keyframes cartoon-letter {
  0% {
    opacity: 0;
    transform: translateY(65px) scale(0.35, 1.5) rotate(var(--twist, -10deg));
  }
  36% {
    opacity: 1;
    transform: translateY(-16px) scale(1.12, 0.87) rotate(5deg);
  }
  60% {
    opacity: 1;
    transform: translateY(8px) scale(0.95, 1.07) rotate(-3deg);
  }
  80% {
    opacity: 1;
    transform: translateY(-3px) scale(1.025, 0.98) rotate(1deg);
  }
  100% {
    opacity: 1;
    transform: none;
  }
}
@keyframes draw-line {
  to {
    stroke-dashoffset: 0;
  }
}
@keyframes line-breathe {
  0%,
  100% {
    transform: rotate(-2deg) scale(1);
  }
  50% {
    transform: rotate(3deg) scale(1.035, 0.985);
  }
}
@keyframes leaf-wiggle {
  0%,
  100% {
    rotate: -7deg;
    translate: 0 0;
  }
  50% {
    rotate: 7deg;
    translate: 0 -12px;
  }
}
@keyframes sticker-wiggle {
  0%,
  100% {
    rotate: -4deg;
  }
  50% {
    rotate: 5deg;
  }
}
@keyframes cartoon-panel {
  0% {
    opacity: 0;
    transform: scale(0.8, 1.15);
  }
  55% {
    opacity: 1;
    transform: scale(1.05, 0.95);
  }
  100% {
    transform: none;
  }
}
@media (min-width: 1800px) {
  .story-copy {
    max-width: 400px;
  }
  .story-copy p {
    font-size: 20px;
  }
  .story-art {
    height: 730px;
  }
  .qa-orbit {
    height: 760px;
  }
  .noise {
    min-height: 700px;
  }
}
@media (max-width: 1000px) {
  .section-heading {
    margin-bottom: 50px;
  }
  .brief-grid,
  .campaign-heading {
    gap: 5vw;
    grid-template-columns: 1.2fr 1fr;
  }
  .hero {
    min-height: 720px;
  }
  .hero-title {
    font-size: 23vw;
    inset: 29% 4% 19%;
  }
  .hero-product {
    width: 50%;
    top: 56%;
  }
  .hero-sticker {
    width: 98px;
    height: 98px;
    font-size: 23px;
    right: 4%;
    bottom: 23%;
  }
  .hero-line {
    width: 65%;
  }
  .noise {
    min-height: 480px;
  }
  .noise-copy {
    max-width: 36%;
  }
  .noise p {
    font-size: 13px;
  }
  .noise .display {
    font-size: 36px;
  }
  .concept nav {
    gap: 15px;
  }
  .concept-bottom > p {
    font-size: 16px;
  }
  .ooh-pair {
    gap: 3vw;
  }
  .story-panel {
    grid-template-columns: 1.4fr 1fr;
    gap: 4vw;
  }
  .story-copy h3 {
    font-size: 43px;
  }
  .story-copy p {
    font-size: 15px;
  }
  .social-showcase {
    min-height: 650px;
  }
  .qa-orbit {
    height: 550px;
  }
  .question {
    width: 27%;
  }
  .qa-heading p {
    max-width: 330px;
  }
  .taste-test {
    min-height: 480px;
  }
  .hero-top {
    margin-top: 0;
  }
  .popup-pair {
    gap: 4%;
  }
  .portfolio-header {
    padding-inline: 24px;
  }
}
@media (max-width: 740px) {
  html {
    scroll-padding-top: 70px;
  }
  .section-space {
    padding: 75px 24px;
  }
  .portfolio-header {
    height: 65px;
    padding: 13px 20px;
  }
  .header-project {
    font-size: 8px;
    letter-spacing: 0.04em;
  }
  .signature,
  .signature img {
    width: 43px;
  }
  .burger {
    width: 31px;
  }
  .eyebrow {
    font-size: 10px;
  }
  .section-heading {
    align-items: start;
    gap: 18px;
    margin-bottom: 40px;
  }
  .section-heading > .small-note {
    max-width: 130px;
    text-align: right;
    font-size: 10px;
  }
  .chapter-number {
    width: 28px;
    height: 28px;
  }
  .hero {
    height: 92svh;
    min-height: 650px;
    max-height: 950px;
    padding: 90px 24px 24px;
  }
  .hero-top > .eyebrow {
    font-size: 8px;
    line-height: 1.7;
  }
  .bk-stamp {
    width: 67px;
    height: 67px;
  }
  .bk-stamp img {
    width: 41px;
  }
  .hero-title {
    font-size: 25vw;
    line-height: 0.9;
    inset: 27% 4% 23%;
    justify-content: space-between;
  }
  .hero-product {
    width: 74%;
    left: 49%;
    top: 53%;
    max-width: 520px;
    transform: translate(calc(-50% + var(--px, 0px)), calc(-50% + var(--py, 0px))) rotate(-10deg);
  }
  .hero-sticker {
    width: 82px;
    height: 82px;
    right: 5%;
    bottom: 22%;
    font-size: 20px;
  }
  .hero-leaf {
    width: 61px;
  }
  .leaf-one {
    top: 26%;
    right: 4%;
  }
  .leaf-two {
    bottom: 27%;
    left: 2%;
  }
  .hero-bottom {
    left: 24px;
    right: 24px;
    bottom: 25px;
    font-size: 11px;
    gap: 14px;
  }
  .hero-note {
    display: none;
  }
  .scroll-cue {
    font-size: 9px;
    gap: 10px;
  }
  .scroll-cue > span {
    width: 32px;
    height: 32px;
    font-size: 15px;
  }
  .hero-line.one {
    width: 85%;
    left: -55%;
    top: 8%;
  }
  .hero-line.two {
    width: 85%;
    right: -45%;
    bottom: -10%;
  }
  .brief {
    padding-top: 85px;
    padding-bottom: 50px;
  }
  .brief-grid,
  .campaign-heading {
    grid-template-columns: 1fr;
    gap: 30px;
  }
  .brief .display {
    font-size: clamp(43px, 10vw, 70px);
  }
  .brief .body-copy {
    max-width: 520px;
    font-size: 16px;
  }
  .body-copy {
    font-size: 16px;
    line-height: 1.65;
  }
  .campaign-heading .display {
    font-size: clamp(42px, 11vw, 75px);
  }
  .campaign-heading .eyebrow {
    margin-bottom: 25px;
  }
  .campaign-heading > .body-copy,
  .campaign-heading > div.body-copy {
    max-width: 540px;
  }
  .insight {
    padding-top: 40px;
    padding-bottom: 65px;
  }
  .insight > .eyebrow {
    margin-bottom: 55px;
  }
  .insight-row {
    gap: 4%;
    justify-content: space-between;
  }
  .insight-row.first {
    padding-right: 0;
  }
  .insight-row.last {
    padding-left: 0;
    gap: 3%;
  }
  .insight-small {
    font-size: 7vw;
    padding-bottom: 8px;
  }
  .insight-big {
    font-size: 20vw;
  }
  .insight-illustration {
    width: 39%;
  }
  .insight-bridge {
    font-size: 8vw;
    margin: 28px 0;
  }
  .insight-row.last .insight-big {
    font-size: 15.6vw;
  }
  .fries {
    width: 34%;
  }
  .insight-line {
    width: 80%;
    right: -40%;
    bottom: 4%;
  }
  .noise {
    padding: 45px 24px 0;
    min-height: 530px;
    display: block;
  }
  .noise-copy {
    max-width: 100%;
    margin: 0 auto;
    text-align: center;
  }
  .noise .display {
    font-size: 40px;
  }
  .noise p {
    font-size: 14px;
    max-width: 310px;
  }
  .debate-illustration {
    width: 135%;
    max-width: none;
    left: -17.5%;
    bottom: 0;
  }
  .concept {
    padding-top: 70px;
    padding-bottom: 50px;
  }
  .concept .section-heading {
    margin-bottom: 65px;
  }
  .concept-title {
    font-size: 22vw;
    width: 100%;
    margin-bottom: 55px;
    line-height: 0.85;
    grid-template-columns: 0.7fr 1.3fr;
  }
  .concept-bottom {
    flex-direction: column;
    align-items: stretch;
    gap: 30px;
  }
  .concept-bottom > p {
    font-size: 17px;
  }
  .concept nav {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 12px;
  }
  .concept nav a {
    font-size: 10px;
  }
  .concept nav b {
    margin-bottom: 4px;
  }
  .concept-line.one {
    width: 70%;
    left: -50%;
  }
  .ooh {
    padding-bottom: 75px;
  }
  .wide-visual {
    margin: 0;
  }
  .wide-visual figcaption {
    padding: 14px 24px;
  }
  .ooh figcaption,
  .popup-main figcaption,
  .popup-pair figcaption,
  .banner-visual figcaption {
    font-size: 8px;
    line-height: 1.5;
  }
  .ooh-pair {
    grid-template-columns: 1fr;
    padding: 0 24px;
    margin-top: 40px;
    gap: 32px;
  }
  .ooh-pair figure:last-child {
    margin-top: 0;
  }
  .influencer > .campaign-heading {
    padding-bottom: 15px;
  }
  .story-pin {
    padding: 0 24px 35px;
  }
  .story-panel {
    grid-template-columns: 1fr;
    gap: 30px;
    padding: 35px 0 70px;
    min-height: 0;
  }
  .story-art {
    height: 120vw;
    max-height: 630px;
    order: 0;
  }
  .story-copy {
    max-width: 500px;
    padding: 0 6px 0 0;
  }
  .story-count {
    margin-bottom: 18px;
  }
  .story-copy h3 {
    font-size: clamp(38px, 10vw, 65px);
    margin-bottom: 20px;
  }
  .story-copy p {
    font-size: 15px;
    line-height: 1.65;
  }
  .story-footnote {
    margin-top: 24px;
    font-size: 9px;
  }
  .talent-portrait {
    width: 41%;
    left: 2%;
    border-width: 6px;
  }
  .live-phone {
    width: 75%;
    right: -6%;
  }
  .comment-sticker {
    font-size: 40px;
    padding: 15px 25px;
    left: 0;
    bottom: 8%;
    border-radius: 20px;
  }
  .press-word {
    font-size: 26vw;
    top: 10%;
  }
  .press-laptop {
    width: 103%;
    left: -2%;
    bottom: 15%;
  }
  .story-press {
    height: 90vw;
  }
  .backstage {
    border-width: 5px;
    right: 0;
    height: 90%;
    max-width: 50%;
  }
  .reveal-word {
    font-size: 14vw;
    top: 17%;
    left: 0;
  }
  .reveal-burger {
    width: 68%;
    bottom: 0;
    left: 0;
  }
  .social-showcase {
    padding: 60px 24px 65px;
    min-height: 0;
    display: block;
  }
  .social-statement {
    width: 100%;
    padding: 0;
    z-index: 3;
  }
  .social-statement h3 {
    font-size: 17vw;
  }
  .social-statement .eyebrow {
    font-size: 9px;
    margin-bottom: 25px;
  }
  .social-arrow {
    position: absolute;
    right: 0;
    bottom: 0;
    font-size: 65px;
    margin: 0;
  }
  .social-phones {
    width: 103%;
    max-width: none;
    margin: 20px -1.5% 10px;
    transform: rotate(5deg);
  }
  .visual-index {
    left: 24px;
    bottom: 20px;
    font-size: 9px;
  }
  .social-line {
    width: 140%;
    right: -60%;
    top: 20%;
  }
  .qa-section {
    padding-top: 60px;
  }
  .qa-heading {
    display: block;
  }
  .qa-heading h3 {
    font-size: 12vw;
    margin-bottom: 28px;
  }
  .qa-heading p {
    max-width: 500px;
  }
  .qa-orbit {
    height: 600px;
    margin-top: 35px;
  }
  .qa-burger {
    width: 77%;
    top: 48%;
  }
  .question {
    width: 47%;
    filter: drop-shadow(4px 6px 0 #173d2e18);
  }
  .q-one {
    left: 1%;
    top: 7%;
  }
  .q-two {
    right: 0;
    top: 12%;
  }
  .q-three {
    left: 1%;
    bottom: 12%;
  }
  .q-four {
    right: 0;
    bottom: 16%;
  }
  .qa-center-label {
    bottom: 0;
    font-size: 25px;
  }
  .qa-line {
    width: 145%;
    top: 49%;
  }
  .qa-caption {
    margin-top: 25px;
    font-size: 8px;
  }
  .display-section > .campaign-heading {
    margin-bottom: 45px;
  }
  .taste-test {
    padding: 40px 5px 40px;
    min-height: 340px;
    border-radius: 42% 42% 35% 35% / 9% 10% 8% 8%;
    margin: 0 -10px;
  }
  .test-label {
    font-size: 8px;
    letter-spacing: 0;
  }
  .burger-choices {
    gap: 0;
    margin-top: 25px;
  }
  .burger-choice {
    width: 48%;
    padding: 5px;
  }
  .burger-choice span {
    font-size: 32px;
    margin-top: 20px;
  }
  .choice-or {
    font-size: 22px;
  }
  .test-answer {
    padding-top: 25px;
  }
  .test-answer > .display {
    font-size: 60px;
  }
  .test-answer > p:not(.display) {
    font-size: 13px;
    margin-top: 20px;
  }
  .banner-visual {
    margin-top: 50px;
    margin-inline: -12px;
  }
  .browser-bar {
    padding: 10px;
    font-size: 8px;
  }
  .browser-bar > span:first-child {
    font-size: 5px;
  }
  .banner-visual figcaption {
    padding-inline: 4px;
  }
  .outdoor-intro {
    padding-bottom: 55px;
  }
  .outdoor-intro > .eyebrow {
    margin-bottom: 50px;
  }
  .outdoor-intro h2 {
    font-size: 14.3vw;
  }
  .outdoor-intro > p:last-child {
    margin-top: 35px;
    font-size: 14px;
    line-height: 1.65;
  }
  .outdoor-line {
    width: 90%;
    right: -55%;
  }
  .popup-main figcaption {
    margin: 0 24px;
  }
  .outdoor-detail {
    padding-top: 60px;
  }
  .outdoor-copy {
    display: block;
  }
  .outdoor-copy h3 {
    font-size: 14vw;
    margin-bottom: 30px;
  }
  .outdoor-copy p {
    font-size: 15px;
    max-width: 500px;
  }
  .popup-pair {
    grid-template-columns: 1fr;
    margin-top: 50px;
    gap: 32px;
  }
  .popup-pair figure:last-child {
    margin-top: 0;
  }
  .closing {
    min-height: 480px;
    padding: 65px 24px;
    gap: 35px;
  }
  .closing > .display {
    font-size: 14.5vw;
  }
  .closing > .eyebrow {
    font-size: 9px;
  }
  .closing-logo {
    width: 45px;
    padding: 14px 18px;
  }
  .closing-line {
    width: 85%;
    left: -50%;
    bottom: -10%;
  }
  .portfolio-footer {
    padding: 50px 24px 25px;
    font-size: 12px;
  }
  .footer-top {
    grid-template-columns: 1fr 1fr;
    gap: 35px 20px;
    padding-bottom: 50px;
  }
  .footer-top > .signature {
    grid-column: 1/-1;
  }
  .footer-top > div:last-child {
    justify-self: start;
  }
  .footer-top .eyebrow {
    font-size: 8px;
  }
  .project-link {
    padding: 30px 0;
    gap: 15px;
  }
  .project-link .eyebrow {
    font-size: 8px;
  }
  .project-link p {
    font-size: clamp(29px, 7.6vw, 50px);
  }
  .project-link > span {
    font-size: 42px;
  }
  .footer-bottom {
    display: grid;
    grid-template-columns: 1fr 1fr;
    font-size: 8px;
    gap: 18px;
  }
  .footer-bottom > span {
    grid-row: 2;
    grid-column: 1/-1;
    opacity: 0.6;
  }
  .footer-bottom > a:last-child {
    text-align: right;
  }
}
@media (max-width: 380px) {
  .hero {
    min-height: 610px;
  }
  .hero-sticker {
    width: 70px;
    height: 70px;
    font-size: 17px;
    bottom: 23%;
  }
  .hero-bottom {
    font-size: 10px;
  }
  .brief .display {
    font-size: 39px;
  }
  .section-heading > .small-note {
    max-width: 110px;
  }
  .noise {
    min-height: 500px;
  }
  .noise p {
    font-size: 13px;
  }
  .qa-orbit {
    height: 510px;
  }
  .qa-center-label {
    font-size: 22px;
  }
  .taste-test {
    min-height: 310px;
  }
  .test-label {
    font-size: 7px;
  }
  .concept nav {
    gap: 8px;
  }
  .footer-top {
    font-size: 10px;
  }
}
@media (min-width: 741px) and (max-height: 700px) {
  .hero {
    min-height: 680px;
  }
  .has-story .story-pin {
    min-height: 0;
  }
  .story-copy h3 {
    font-size: 38px;
    margin-bottom: 20px;
  }
  .story-copy p {
    font-size: 13px;
  }
  .story-count {
    margin-bottom: 15px;
  }
  .story-footnote {
    margin-top: 20px;
  }
  .comment-sticker {
    font-size: 40px;
  }
  .has-story .story-controls {
    min-height: 40px;
    margin-top: 10px;
  }
  .press-word {
    font-size: 12vw;
  }
  .reveal-word {
    font-size: 6vw;
  }
}
@media (min-width: 1100px), (min-width: 741px) and (min-aspect-ratio: 6/5) {
  .hero-title {
    font-size: 19vw;
    inset: 29% 6% 20%;
    justify-content: space-between;
  }
  .hero-word:last-child {
    text-align: left;
  }
  .hero-product {
    left: 74%;
    top: 53%;
    width: 35%;
    max-width: 650px;
  }
  .hero-sticker {
    bottom: 19%;
    right: 8%;
  }
  .leaf-one {
    top: 23%;
    right: 8%;
    width: 7vw;
  }
  .leaf-two {
    left: 49%;
    bottom: 16%;
    width: 7vw;
  }
}
@media (min-width: 741px) and (max-width: 1099px) and (max-aspect-ratio: 6/5) {
  .hero-title {
    inset: 24% 4% 20%;
    justify-content: space-between;
  }
  .hero-product {
    top: 54%;
  }
  .hero-sticker {
    left: 6%;
    right: auto;
    bottom: 18%;
  }
}
@media (max-width: 740px) {
  .hero-sticker {
    left: 24px;
    right: auto;
    bottom: 21%;
  }
}
main {
  overflow-x: clip;
}
.has-story .story-art {
  max-height: min(760px, 60vw);
}
.backstage {
  width: min(46%, 34svh);
  height: auto;
  max-height: none;
  max-width: none;
  top: 9%;
}
.press-laptop::before {
  content: '';
  position: absolute;
  inset: 55% 7% 20% 7%;
  background: #1c1c1c;
}
.press-laptop > img {
  position: relative;
  z-index: 1;
}
.hero-top > .eyebrow,
.hero-bottom,
.social-statement > .eyebrow,
.social-showcase > .visual-index,
.qa-heading > .body-copy,
.qa-caption,
.outdoor-intro > .eyebrow,
.outdoor-intro > p:last-child,
.outdoor-copy > .body-copy,
.outdoor figcaption {
  color: var(--brown);
}
@media (max-width: 740px) {
  .backstage {
    width: 48%;
    height: auto;
    max-width: none;
    top: 10%;
  }
}
.taste-test {
  display: none;
}
.js-enabled .taste-test {
  display: block;
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
    scroll-behavior: auto !important;
  }
  .motion-ready [data-reveal] {
    opacity: 1;
    transform: none;
  }
  .motion-ready [data-pop] .pop-letter {
    opacity: 1 !important;
    transform: none !important;
  }
  .motion-ready .lineart path {
    stroke-dashoffset: 0;
  }
  .lineart g {
    transform: none;
  }
  .hero-product {
    transform: translate(-50%, -50%) rotate(-9deg);
  }
  .question {
    transform: rotate(var(--rotate, 0deg));
  }
}

/* Refinement 01: balanced title lockups and a fully native display creative. */
.hero-sticker {
  width: 164px;
  height: 164px;
  padding: 20px;
  font-size: 27px;
  line-height: 1.05;
  white-space: nowrap;
  bottom: 11%;
}
.concept-title {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.02em;
}
.concept-title > .concept-lockup {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.065em;
  font-size: 1em;
  text-align: initial;
  line-height: 0.83;
}
.concept-title .concept-the {
  font-size: 0.4em;
  -webkit-text-stroke: 0;
  transform: rotate(-10deg);
  margin-right: 0.025em;
}
.concept-lockup > span:last-child {
  font-size: 1.09em;
}
.banner-visual {
  margin-top: 20px;
}
.taste-test.campaign-banner {
  display: grid;
  grid-template-columns: 26% 48% 26%;
  align-items: center;
  position: relative;
  isolation: isolate;
  width: 100%;
  min-width: 0;
  min-height: 440px;
  aspect-ratio: 3/1;
  padding: 70px 20px 42px;
  margin: 0;
  background: var(--green);
  border-radius: 0;
  color: var(--cream);
  overflow: clip;
  overflow-anchor: none;
}
.banner-brand {
  position: absolute;
  top: 24px;
  left: 20px;
  right: 20px;
  text-align: center;
  font-family: var(--body);
  font-size: 10px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--brown);
  z-index: 3;
}
.banner-center {
  position: relative;
  z-index: 3;
  min-width: 0;
  text-align: center;
  padding: 0 10px;
}
.banner-prompt h3 {
  font-size: clamp(28px, 3.8vw, 70px);
  line-height: 1.02;
  letter-spacing: -0.02em;
}
.banner-cta {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  gap: 20px;
  padding: 15px 27px;
  border: 0;
  border-radius: 50px;
  background: var(--orange);
  color: var(--brown);
  font-family: var(--body);
  font-size: 13px;
  font-weight: 700;
  margin-top: 26px;
  transition:
    transform 0.25s,
    background 0.25s;
}
.banner-cta:hover {
  transform: translateY(-3px);
  background: var(--cream);
}
.banner-cta > span {
  font-size: 20px;
  line-height: 1;
}
.banner-hint {
  font-size: 10px;
  margin-top: 16px;
  color: var(--brown);
}
.campaign-banner .burger-choice {
  width: 100%;
  padding: 0;
  position: relative;
  z-index: 2;
  min-width: 0;
}
.campaign-banner .burger-choice img {
  width: 112%;
  max-width: none;
  margin-left: -6%;
  filter: drop-shadow(0 15px 9px #173d2e36);
}
.campaign-banner .burger-choice span {
  font-family: var(--body);
  font-size: 15px;
  display: grid;
  place-items: center;
  width: 36px;
  height: 36px;
  margin: 26px auto 0;
  border: 1px solid var(--brown);
  border-radius: 50%;
  color: var(--brown);
}
.banner-burger-right img {
  transform: rotate(8deg);
}
.banner-line {
  width: 45%;
  color: #c5ed76;
  opacity: 0.8;
  z-index: 0;
}
.banner-line-left {
  left: -22%;
  top: -12%;
  transform: rotate(-28deg);
}
.banner-line-right {
  right: -20%;
  bottom: -15%;
  transform: rotate(35deg);
}
.campaign-banner .test-answer {
  padding-top: 0;
}
.campaign-banner .test-answer > .display {
  font-size: clamp(34px, 4.2vw, 76px);
  line-height: 0.97;
  color: var(--cream);
}
.campaign-banner .test-answer > p:not(.display) {
  font-size: 13px;
  line-height: 1.5;
  margin: 18px auto 0;
  color: var(--brown);
  max-width: 300px;
}
.campaign-banner .test-answer .banner-cta {
  margin-top: 22px;
}
.campaign-banner .reset-test {
  display: block;
  margin: 12px auto 0;
  padding: 7px 0;
  font-size: 10px;
  color: var(--brown);
}
.campaign-banner.is-answered .banner-prompt {
  display: none;
}
.campaign-banner.is-answered .burger-choice {
  pointer-events: none;
}
.banner-nojs {
  font-size: 14px;
  line-height: 1.5;
  margin-top: 25px;
  color: var(--brown);
}
@media (min-width: 741px) and (max-width: 1099px) and (max-aspect-ratio: 6/5) {
  .hero-sticker {
    bottom: 13%;
  }
}
@media (max-width: 1000px) {
  .campaign-banner .burger-choice img {
    width: 116%;
    margin-left: -8%;
  }
  .taste-test.campaign-banner {
    min-height: 380px;
    padding-top: 65px;
    padding-bottom: 35px;
  }
  .banner-prompt h3 {
    font-size: 3.9vw;
  }
  .banner-cta {
    padding: 13px 22px;
    font-size: 12px;
  }
}
@media (max-width: 740px) {
  .hero-sticker {
    width: 118px;
    height: 118px;
    left: 24px;
    right: auto;
    bottom: 7%;
    padding: 16px;
    font-size: 20px;
  }
  .concept-title > .concept-lockup {
    gap: 0.075em;
  }
  .banner-visual {
    margin: 0 -6px;
  }
  .taste-test.campaign-banner {
    grid-template-columns: 1fr 1fr;
    min-height: 560px;
    aspect-ratio: auto;
    padding: 67px 14px 32px;
    align-content: center;
    row-gap: 25px;
    column-gap: 8px;
  }
  .banner-brand {
    font-size: 8px;
    top: 24px;
  }
  .banner-center {
    grid-column: 1/-1;
    grid-row: 1;
    padding: 0;
  }
  .banner-prompt h3 {
    font-size: clamp(29px, 8.7vw, 56px);
    line-height: 1.06;
  }
  .campaign-banner .burger-choice {
    grid-row: 2;
  }
  .campaign-banner .burger-choice img {
    width: 102%;
    margin-left: -1%;
  }
  .campaign-banner .burger-choice span {
    margin-top: 15px;
    font-size: 12px;
    width: 30px;
    height: 30px;
  }
  .banner-cta {
    font-size: 12px;
    padding: 13px 24px;
    margin-top: 24px;
  }
  .banner-hint {
    font-size: 9px;
    margin-top: 13px;
  }
  .campaign-banner .test-answer > .display {
    font-size: clamp(36px, 10vw, 62px);
  }
  .campaign-banner .test-answer > p:not(.display) {
    font-size: 12px;
  }
  .banner-line {
    width: 95%;
  }
  .banner-line-left {
    left: -68%;
    top: 15%;
  }
  .banner-line-right {
    right: -56%;
    bottom: -10%;
  }
}
@media (max-width: 380px) {
  .hero-sticker {
    width: 108px;
    height: 108px;
    font-size: 18px;
  }
  .taste-test.campaign-banner {
    min-height: 520px;
  }
  .banner-prompt h3 {
    font-size: 8.6vw;
  }
}
@media (max-width: 740px) {
  .hero-sticker {
    bottom: calc(7% + 10px);
  }
}

/* Refinement 02: the choice is the product; each visual keeps its real proportions. */
.closing-brand {
  display: grid;
  place-items: center;
  width: 126px;
  height: 126px;
  padding: 25px;
  background: var(--cream);
  border-radius: 50%;
  position: relative;
  z-index: 2;
  transform: rotate(7deg);
}
.closing .closing-logo {
  display: block;
  width: 100%;
  height: auto;
  padding: 0;
  border: 0;
  border-radius: 0;
  background: none;
  transform: none;
  box-sizing: border-box;
  object-fit: contain;
  overflow: visible;
}
.taste-test.campaign-banner {
  min-height: 470px;
  padding-top: 65px;
  padding-bottom: 30px;
  grid-template-columns: 26% 48% 26%;
}
.campaign-banner .burger-choice {
  height: 330px;
  isolation: isolate;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  padding: 0 0 15px;
}
.campaign-banner .burger-choice .choice-letter {
  position: absolute;
  inset: -30px -15% auto;
  width: auto;
  height: auto;
  display: block;
  z-index: 0;
  margin: 0;
  border: 0;
  border-radius: 0;
  font-family: var(--display);
  font-size: clamp(240px, 24vw, 410px);
  font-weight: 400;
  color: var(--cream);
  line-height: 1;
  letter-spacing: -0.06em;
  text-align: center;
  pointer-events: none;
}
.campaign-banner .burger-choice img {
  position: relative;
  z-index: 1;
  flex-shrink: 0;
  margin: 0;
  width: 114%;
  max-width: none;
  pointer-events: none;
}
.campaign-banner .burger-choice:disabled {
  opacity: 1;
}
.banner-hint {
  margin-top: 22px;
  font-size: 12px;
  line-height: 1.5;
}
.campaign-banner .test-answer .answer-lockup {
  color: var(--cream);
  line-height: 1;
  display: flex;
  flex-direction: column;
  gap: 14px;
  align-items: center;
}
.answer-title {
  display: block;
  font-family: var(--display);
  font-size: clamp(44px, 5.1vw, 94px);
  letter-spacing: -0.035em;
  transform-origin: 50% 75%;
  white-space: nowrap;
}
.answer-subtitle {
  display: block;
  font-family: var(--display);
  font-size: clamp(27px, 2.8vw, 50px);
  letter-spacing: -0.02em;
}
.campaign-banner.is-answered .test-answer {
  animation: none;
}
.campaign-banner.is-answered .answer-title {
  animation: answer-bounce 0.8s cubic-bezier(0.16, 0.75, 0.25, 1) both;
}
.campaign-banner.is-answered .answer-subtitle {
  animation: answer-follow 0.55s 0.18s both;
}
.campaign-banner.is-answered .test-answer > p:not(.display),
.campaign-banner.is-answered .test-answer > .banner-cta {
  animation: answer-follow 0.5s 0.3s both;
}
@keyframes answer-bounce {
  0% {
    opacity: 0;
    transform: translateY(35px) scale(0.45, 1.35) rotate(-6deg);
  }
  45% {
    opacity: 1;
    transform: translateY(-9px) scale(1.06, 0.91) rotate(2deg);
  }
  72% {
    transform: translateY(2px) scale(0.98, 1.03) rotate(-1deg);
  }
  100% {
    opacity: 1;
    transform: none;
  }
}
@keyframes answer-follow {
  from {
    opacity: 0;
    transform: translateY(18px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}
.story-art > * {
  transition: translate 0.45s cubic-bezier(0.2, 0.7, 0.25, 1);
}
.story-art .talent-portrait {
  translate: calc(var(--px, 0px) * -0.6) calc(var(--py, 0px) * -0.5);
}
.story-art .live-phone {
  translate: calc(var(--px, 0px) * 0.75) calc(var(--py, 0px) * 0.65);
}
.story-art .comment-sticker {
  translate: calc(var(--px, 0px) * 1.1) calc(var(--py, 0px) * 1.1);
}
.story-art .press-word,
.story-art .reveal-word {
  translate: calc(var(--px, 0px) * -0.35) calc(var(--py, 0px) * -0.3);
}
.story-art .press-laptop {
  translate: calc(var(--px, 0px) * 0.8) calc(var(--py, 0px) * 0.65);
}
.story-art .backstage {
  translate: calc(var(--px, 0px) * -0.55) calc(var(--py, 0px) * -0.4);
}
.story-art .reveal-burger {
  translate: calc(var(--px, 0px) * 0.9) calc(var(--py, 0px) * 0.85);
}
.story-reveal .reveal-word {
  left: 1%;
  top: 3%;
  font-size: clamp(58px, 7.9vw, 132px);
  line-height: 0.94;
  z-index: 3;
  transform: rotate(-5deg);
}
.story-reveal .reveal-burger {
  left: 1%;
  bottom: 2%;
  width: 56%;
  transform: rotate(-9deg);
}
.story-reveal .backstage {
  right: 2%;
  top: auto;
  bottom: 6%;
  width: 39%;
  max-height: 64%;
  object-fit: contain;
  transform: rotate(6deg);
}
.social-showcase {
  display: block;
  padding-top: 76px;
  padding-bottom: 70px;
  min-height: 0;
}
.social-statement {
  width: 100%;
  padding-bottom: 8px;
  position: relative;
  z-index: 2;
}
.social-statement > .eyebrow {
  margin-bottom: 25px;
}
.social-statement h3 {
  font-size: clamp(54px, 7.3vw, 126px);
  line-height: 0.95;
  letter-spacing: -0.03em;
}
.social-statement .social-arrow {
  position: absolute;
  right: 3%;
  bottom: 15px;
  font-size: 100px;
  margin: 0;
}
.social-3d-viewport {
  position: relative;
  width: 100%;
  height: clamp(520px, 52vw, 820px);
  margin: 15px auto 0;
  outline-offset: 8px;
  touch-action: pan-y;
}
.social-3d-canvas {
  position: absolute;
  inset: 0;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.45s;
}
.social-3d-canvas canvas {
  width: 100%;
  height: 100%;
  display: block;
}
.social-phone-fallback {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6%;
  height: 100%;
  padding: 35px 4%;
  perspective: 1200px;
}
.fallback-phone {
  position: relative;
  flex: 0 0 auto;
  width: min(24%, 295px);
  padding: 6px;
  border-radius: clamp(25px, 3vw, 45px);
  background: #17191c;
  border: 3px solid #8b8a8b;
  box-shadow:
    0 24px 35px #005b3c40,
    inset 0 0 0 1px #282a2d;
  overflow: hidden;
  transform: rotateY(-8deg) rotate(-3deg);
}
.fallback-phone img {
  width: 100%;
  height: auto;
  border-radius: clamp(20px, 2.5vw, 37px);
  aspect-ratio: 600/1290;
  object-fit: contain;
  background: #fff;
}
.fallback-phone.phone-1 {
  order: 2;
  transform: translateY(-18px);
  width: min(26%, 320px);
}
.fallback-phone.phone-2 {
  order: 1;
  transform: rotateY(10deg) rotate(-4deg);
}
.fallback-phone.phone-3 {
  order: 3;
  transform: rotateY(-10deg) rotate(4deg);
}
.social-3d-ready .social-3d-canvas {
  opacity: 1;
  pointer-events: auto;
}
.social-3d-ready .social-phone-fallback {
  visibility: hidden;
  pointer-events: none;
}
.social-phone-controls {
  display: none;
  position: relative;
  z-index: 3;
  justify-content: center;
  align-items: center;
  gap: 24px;
  margin-top: 20px;
  color: var(--brown);
}
.social-phone-controls button {
  background: none;
  border: 0;
  padding: 12px;
  font-size: 22px;
}
.social-phone-dots {
  display: flex;
  align-items: center;
  gap: 9px;
}
.social-phone-dots button {
  font: 11px var(--body);
  border: 1px solid #50231450;
  border-radius: 50%;
  width: 35px;
  height: 35px;
  padding: 0;
}
.social-phone-dots button[aria-pressed='true'] {
  background: var(--cream);
  border-color: var(--cream);
}
@media (min-width: 741px) and (max-height: 750px) {
  .story-reveal .reveal-word {
    font-size: clamp(48px, 6.1vw, 94px);
    top: 0;
  }
  .story-reveal .reveal-burger {
    width: 47%;
    bottom: 0;
  }
  .story-reveal .backstage {
    width: 33%;
    max-height: 68%;
    bottom: 0;
  }
}
@media (max-width: 1100px) and (min-width: 741px) {
  .campaign-banner .burger-choice {
    height: 270px;
  }
  .campaign-banner .burger-choice .choice-letter {
    font-size: 25vw;
    top: -4px;
  }
  .taste-test.campaign-banner {
    min-height: 410px;
  }
  .answer-title {
    font-size: 5vw;
  }
  .answer-subtitle {
    font-size: 3vw;
  }
}
@media (max-width: 740px) {
  .closing-brand {
    width: 105px;
    height: 105px;
    padding: 22px;
  }
  .taste-test.campaign-banner {
    grid-template-columns: 1fr 1fr;
    min-height: 575px;
    padding: 70px 15px 25px;
    row-gap: 32px;
    align-content: start;
  }
  .banner-center {
    min-height: 190px;
    display: grid;
    place-items: center;
  }
  .campaign-banner .burger-choice {
    height: 235px;
    padding-bottom: 12px;
    align-self: end;
  }
  .campaign-banner .burger-choice .choice-letter {
    inset: -2px -10% auto;
    font-size: clamp(160px, 47vw, 310px);
  }
  .campaign-banner .burger-choice img {
    width: 108%;
    margin: 0;
  }
  .banner-hint {
    font-size: 10px;
    margin-top: 20px;
  }
  .campaign-banner.is-answered .banner-center {
    min-height: 190px;
  }
  .campaign-banner .test-answer .answer-lockup {
    gap: 10px;
  }
  .answer-title {
    font-size: clamp(44px, 12.2vw, 83px);
  }
  .answer-subtitle {
    font-size: clamp(27px, 7.6vw, 48px);
  }
  .campaign-banner .test-answer > p:not(.display) {
    margin-top: 12px;
    font-size: 11px;
    max-width: 250px;
  }
  .campaign-banner .test-answer .banner-cta {
    margin-top: 14px;
    padding: 11px 20px;
    font-size: 11px;
  }
  .campaign-banner .reset-test {
    margin-top: 6px;
    font-size: 9px;
    padding: 5px 0;
  }
  .story-reveal .reveal-word {
    font-size: 17vw;
    top: 1%;
    left: 1%;
    line-height: 0.93;
    max-width: 95%;
  }
  .story-reveal .reveal-burger {
    width: 60%;
    left: 0;
    bottom: 2%;
  }
  .story-reveal .backstage {
    width: 41%;
    bottom: 7%;
    right: 1%;
    top: auto;
    max-height: 62%;
  }
  .social-showcase {
    padding: 55px 24px 68px;
  }
  .social-statement h3 {
    font-size: 12vw;
  }
  .social-statement > .eyebrow {
    font-size: 9px;
    margin-bottom: 24px;
  }
  .social-statement .social-arrow {
    font-size: 50px;
    bottom: 0;
    right: 0;
  }
  .social-3d-viewport {
    width: calc(100% + 48px);
    height: clamp(500px, 142vw, 740px);
    margin: 20px -24px 0;
  }
  .social-phone-fallback {
    justify-content: flex-start;
    gap: 24px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    padding: 28px max(24px, 12vw);
    scrollbar-width: none;
    perspective: none;
  }
  .social-phone-fallback::-webkit-scrollbar {
    display: none;
  }
  .fallback-phone,
  .fallback-phone.phone-1,
  .fallback-phone.phone-2,
  .fallback-phone.phone-3 {
    width: 76vw;
    max-width: 330px;
    order: initial;
    transform: none;
    scroll-snap-align: center;
    border-radius: 34px;
    padding: 6px;
  }
  .fallback-phone img {
    border-radius: 25px;
  }
  .social-3d-ready .social-phone-controls {
    display: flex;
    margin-top: 0;
  }
  .social-showcase > .visual-index {
    font-size: 8px;
    bottom: 21px;
    left: 24px;
  }
}
@media (max-width: 380px) {
  .campaign-banner .burger-choice {
    height: 210px;
  }
  .taste-test.campaign-banner {
    min-height: 550px;
  }
  .answer-title {
    font-size: 11.7vw;
  }
}
@media (prefers-reduced-motion: reduce) {
  .story-art > * {
    translate: none !important;
  }
  .social-phone-fallback {
    scroll-behavior: auto;
  }
  .burger-choice:hover {
    transform: none;
  }
  .burger-choice:hover img {
    transform: none;
  }
}
@media (max-width: 740px) {
  .social-phone-fallback {
    padding-inline: calc((100% - min(58vw, 310px)) / 2);
  }
  .fallback-phone,
  .fallback-phone.phone-1,
  .fallback-phone.phone-2,
  .fallback-phone.phone-3 {
    width: min(58vw, 310px);
    max-width: none;
  }
}
@media (min-width: 1101px) {
  .campaign-banner .burger-choice .choice-letter {
    top: -120px;
    font-size: clamp(240px, 24vw, 350px);
  }
  .campaign-banner .burger-choice img {
    width: 104%;
    max-width: 340px;
  }
}
@media (min-width: 741px) and (max-width: 1100px) {
  .campaign-banner .burger-choice .choice-letter {
    top: -35px;
    font-size: 31vw;
  }
  .campaign-banner .burger-choice img {
    width: 104%;
  }
}