Selected work / Patagonia
An archive you wear.
One jacket.
More than one lifetime.
First, a father: his love of nature, the parks on his patches, his daughter’s drawings turned into embroidery. Then the daughter, now grown up: the same jacket, her favorite bands stitched beside the family memories.
The patches change with whoever wears it. The jacket keeps traces of both: an archive that keeps growing, a story that changes hands.
02 / Photographic direction
A lived-in home. Everyday gestures. Natural light fills the rooms and lets the details tell you who lives there.
Photography notes / Color palette
Earth, bark, washed fabrics. Five shades from the original palette, from the green of the landscapes to the warmth of the interiors.
#1F311F
Conifers, lichen, trails.
#522511
Rock, soil, roots.
#492C1C
Wood and well-worn fabrics.
#B5441B
Warm light, embroidery, memory.
#201A16
Deep shadows, interiors.
The protagonist
The grain of the fabric, the seams, a worn zipper. The marks of use take center stage in the frame.
The story / approx. 60″
The change of hands is written in the fabric. The mountains and the embroidered drawings tell the father’s story; the band patches tell the daughter’s. Different years, different passions, stitched onto the same jacket.
A square of light creeps up the wall. The alarm clock buzzes softly. Silence. A slow gesture folds back the blanket. A worn headlamp, an engraved lighter: “Selway-Bitterroot '88.” We never see his face, only the motions of habit.
The linoleum creaks. Things scattered around: a field radio, a blackened kettle, a plant in a light-blue pot with a Montana Wilderness Society sticker. Two photos: a man with a mule, kids planting trees. A wall phone; the TV, switched off, reflects the daylight. The tea burbles. Steam. An enamel mug fills halfway.
The camera pulls back. Sounds grow muffled. In the background, a jacket. Hand-sewn patches: Bob Marshall, Sawtooth, Leave No Trace. One is scorched at the edges. A sure hand takes it down and puts it on.
The zipper glides up. The sleeve falls to the wrist. Weathered hands, a leather bracelet.
The door opens. Fog among the tree trunks, wooden houses, a frosted pickup truck. The man rides off on a bike, a covered sack on the rear rack. He disappears down the road.
He comes back in. Muddy footprints. The jacket is scuffed, a patch hanging loose. A little girl throws her arms around him, without waiting.
The jacket on the table. Big hands and small hands mend it together. One of the girl’s drawings becomes an embroidered patch: a portrait of her father. The Singer sewing machine stitches it on beside the mountains and parks he loves.
The plant has grown and almost reaches the wall cabinets. There’s a new TV. The phone is gone; stickers and photos cover the wall. The jacket is the same, but new patches tell of another passion: the daughter’s favorite bands. The old ones are still there. So is her drawing, embroidered when she was little. A woman’s hand takes the jacket. She puts it on.
The sleeve is long. Only her fingers peek out. The jacket holds her, but doesn’t hide her.
The door closes again. The young woman walks. Same road. Dawn returns.
Close-up on the shoulder of the jacket. The patch with the father’s portrait, drawn by his daughter when she was a child, is still there. Faded, flattened by years of washing, it holds on next to the new music patches. The claim keeps pace with her steps: You don’t wear it, you live in it. Patagonia logo.
From father to daughter / The heart of the story
01 / The father
Parks, trails, mountains. Alongside the places he loves, the father wears his little girl’s drawings, turned into embroidered patches.
02 / The daughter
Years later, the jacket passes to her. The Clash, Megadeth, her favorite bands: new patches give a voice to who she is, next to her father’s.
The thread that binds them
The little girl who drew it now wears the jacket. The embroidery stays where it always was: the memory of her father, inside a story that goes on with her.
The sleeve is still too long. Her fingers barely peek out. Her father’s jacket has become hers.
The bands say who she is today. The embroidery born from her childhood drawing holds on to where she comes from. The jacket lasts; the story changes with her.
03 / Inside the artbook
Palette, references, settings and objects. Flip through the sixteen original boards: every page, a piece of the story.
Patagonia / Notes for a film
Go to the index
Aesthetics and palette
Scroll to flip through
The index / All the boards
The story goes on.
It doesn’t follow trends.
It follows life.