Splash — L’arte della caduta (The Art of Falling)
The photographer / Sandro Giordano
Remmidemmi
Italian photographer Sandro Giordano, known as Remmidemmi, is the creator of the photo series In Extremis (Bodies with No Regret). In his photographs, an accidental fall becomes a metaphor for our attachment to material possessions.
Every image starts from a meticulously built set: objects, lighting and characters all come together in a grotesque, ironic scene.
01 / The project
The art of
falling
The subject has already fallen.
The story lies in the objects left behind.
The exhibition’s identity starts from this moment: translating Giordano’s photographic world into a visual system of cuts, fragments and contrasts.
Photos and behind the scenes: Sandro Giordano / In Extremis
02 / Visual identity
The logo
Picking up
the pieces
Jagged lines and cuts carry the aftermath of the fall into the logo. As in the photographs, the fragments tell a story that the viewer is invited to piece back together.
03 / Campaign
Key visual
The campaign on social
Social advertising
04 / Editorial
The catalog
The catalog brings together the project and the photographs. The same language of cuts and contrasts guides the reader from the cover to the inside pages.
Flip through the catalogSplash / The catalog
On to the mockups
Front cover/ 28 inside pages
Scroll on the book to turn pages · Beside it to keep going
05 / Gift shop
Gift shop
Postcards, tote bags, pins and bookmarks: the identity extends to the gift shop merchandise, keeping the project’s ironic edge.
Visual identity / Campaign / Editorial